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Sam Fender contributes £25,000 cash award to grassroots live spaces

Sam Fender holding Mercury Prize in Newcastle
Sam Fender won the prestigious award in October in the North East

The star has handed over the entirety of his £25k Mercury Prize prize money to the Music Venues Trust, which functions to protect the Britain's independent music venues.

He was awarded the prize on October 16 as his latest record the album was named the outstanding release of the past year.

He has chosen to donate the funds to the MVT, in recognition of the crucial part grassroots venues played in his early career.

"I wouldn't be doing what I am doing today if it hadn't been for all the shows I performed around the area, and beyond, when I was starting out," stated the artist. "These venues are iconic, but they are facing challenges."

Since the start of 2023, over 150 of these spaces have shut down – approximately 16 percent of the entire UK sector.

Over the past year, major artists such as Pulp, the group Coldplay, the singer Katy Perry and Ed Sheeran have all aided the trust in its attempts to keep the scene afloat, by adding a small levy to their ticket costs, which supports local stages.

Sam Fender also participated, generating over £100k on his recent tour to help thirty-eight local spots across Britain.

These funds assisted locations that were facing imminent closure due to difficulties arising from water damage, blazes and bereavements, as well as regulatory hurdles, conflicts and sound issues.

Some locations were granted funding support in upgrading facilities and technical equipment that positively impacted musicians and fans.

"The idea that money from shows in big venues supports the independent spots, where it begins for artists like me, is just common sense," the star has commented.

Pulp on stage
The group are one example who gave their award winnings to non-profits

He is among several artists to donate his award prize money to good deeds.

Back when they won the award in the mid-90s for their record the album, lead singer Jarvis Cocker declared that the act would give their prize money to the organization the charity.

That year, musician Ms Dynamite split her award between multiple organizations, including the children's charity and a charity for Sickle Cell.

"I also donated a thousand pounds to the center, to their gymnastics program, because I practiced gymnastics when I was a child and they needed better apparatus," she shared with the media.

In recent years, the band gave their winnings to the community center that supported their group, in addition to other independent music bodies.

And winners that year they gave their prize to a charity for MS after a acquaintance was identified with the disease.

"Winning was sufficient," stated vocalist Heather Small. "The money was the bonus but we didn't require the cherry, because we had the main prize. So our winning touched somebody else's life."

Last week, the Music Venues Trust shared it had saved two grassroots venues in the South East, by bringing them into local control.

The first in the city and the second in that location were bought under the public acquisition program, which is backed by Arts Council England and enthusiasts who purchase "stakes" in the venues.

By

Kathleen Klein

Creatieve strateeg met een passie voor visuele storytelling. Deelt wekelijks inzichten over design en branding.

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